What your company is about. If it is going through an expansive phase then you will need to supply your investor with a considerable amount of information related to the gains of the business enterprise, tax returns, and other highly sensitive matters. Include relevant experience that every owner brings to the company enterprise. So if you intend to begin a business you will need to get an excellent market idea. Every business has specific risks they will have to cope with. Every new business requires an effective small business plan to clearly show its way to profitability and to highlight the places that will allow it to become a prosperous small business.