The master plan should consider your specific company and its environment. The advertising plan defines all the weather of the advertising strategy. Every one also incorporates an advertising program and executive summary template. The master plan can allow you to understand market competition, helping one to take the crucial approaches to mitigate'the rivalry. After you finish your business plan, be sure key stakeholders review it. Your business plan should outline your present operational requirements as well as your projected requirements for the following 3 to 5 decades. The organization program must incorporate the marketing plans and strategy leading to the expansion of the small business. The operational plan in a standard business plan format describes how a business functions on a continuous basis, combined with the capital and expense requirements associated with the operations of the company.