The plan should consider your specific company and its environment. The advertising plan defines all the elements of the advertising strategy. Each one also includes an advertising program and executive summary template. The master plan can allow you to understand market competition, helping you to take the crucial approaches to mitigate'the industry rivalry. After you finish your business plan, be sure key stakeholders review it. Your business plan should outline your present operational requirements as well as your projected requirements for the following 3 to 5 decades. The company program must incorporate the marketing plans and strategy resulting in the expansion of the little business. The operational plan in a standard small company plan format describes the way the business functions on a continuous basis, combined with the capital and expense requirements connected to the operations of the company.