The program should consider your specific company and its environment. The advertising plan defines all the elements of the advertising strategy. Every one also includes an advertising program and executive summary template. The plan can help you to understand market competition, helping you to take the crucial approaches to mitigate'the industry rivalry. Once you finish your small company plan, be sure that key stakeholders review it. Your small company plan should outline your present operational requirements along with your projected requirements for the next 3 to 5 decades. The business program must incorporate the marketing plans and strategy resulting in the expansion of the little business. The operational plan in a standard small company plan format describes what sort of business functions on a continuous basis, combined with capital and expense requirements associated with the operations of the company.